Galloway, NJ - February 2008

Dynamic Advertising and Design Launches Website For the Indiana Live! Casino

Galloway, NJ - Dynamic Advertising and Design announced that it has successfully launched http://www.indianalivecasino.com/ for the Indiana Live! Casino in Shelbyville Indiana. Indiana Live! Casino is owned by Indiana Downs, LLC. The project is being developed by the Baltimore, Maryland developer, the Cordish Company. The casino is being managed by The Cordish Company- Gaming Operations, CEO/Partner Dennis Gomes.

The website was launched with an emphasis on employment recruiting and will evolve to feature gaming and special events information when the property is officially completed in January 2009.

Dynamic Advertising and Design, located in Galloway Township, is a full service agency specializing in the latest technologies - digital signage, in-house TV networks, e-marketing, website development, voice over work, podcasts and cutting edge creative design. Founded in 2004, the company serves as the primary multimedia provider for several of Atlantic City’s Casino properties.

For more information on this or other multimedia projects, please contact Kathy Koontz, Director of Sales at 609-270-5600 or kkoontz@dadforshort.com

Princeton, NJ - January 2008

Dynamic Advertising and Design Launches Patient TV at Princeton Medical Center

Galloway, NJ - Dynamic Advertising and Design announced that it has successfully implemented an in-house hospital TV channel, dubbed Patient TV, for the Princeton Medical Center in Princeton, NJ. The Princeton Medical Center implemented this new and powerful communications system based on the Scala InfoChannel® platform, with a dual purpose, replace the existing system, which was more costly and less flexible, and to facilitate improved communications with its patients and staff.

Patient TV delivers the latest information on health and wellness programs, pain management, physician directories, hospital events, local news and weather and general hospital information directly to the patient’s room, 24 hours a day, 7 days a week. Patients receive the latest, up-to-date information in the form of media rich content that is not only visually stimulating but also extremely informative.

“We chose to implement the Scala platform because it provides the perfect mix of features and ease-of-use to allow us to easily expand our communications with patients and members of our wellness center by leveraging our existing in-house television systems,” says Amy Franco Rodriguez, Director of Marketing & Public Affairs, Princeton HealthCare System. “Now with the convenience of logging into a web-based management system and a few mouse clicks, we can broadcast key messages in seconds. We also found the product to be very affordable, which is important for us as a non-profit organization.”

Dynamic Advertising and Design will launch a second in-house TV network, Fitness TV, for use in the Princeton Medical Center Fitness Center. Fitness TV will provide members with information customized for the facility and managed by in-house staff.

Dynamic Advertising and Design is a full service-advertising agency and is the area’s largest Certified Scala reseller. Founded in 2004, the company serves as the primary multimedia provider for several of Atlantic City’s Casino properties. “The applications for this software are limited only by your imagination. Any facility can create a branded in-house TV network and manage this network from an Internet connection anywhere in the world”, stated Tim Downey, President of Dynamic Advertising. Dynamic Advertising and Design is unique in the fact that they not only sell the Scala system, but also has the staffing resources to manage and provide the graphic content for the networks.

For more information on this or other multimedia projects, please contact Kathy Koontz, Director of Sales at 609-270-5600 or kkoontz at dadforshort.com

Atlantic City, NJ - April 2007

Dynamic Advertising and Design installs Plasma screens and Scala digital signage software for Visitor Center TV in the Boardwalk Hall Visitor Center

The Atlantc City Convention and Visitors Authority has two fancy new plasma screens displaying advertising for local Atlantic City businesses. Visitor Center TV (www.visitorcentertv.com) is able to capture the attention of Atlantic City visitors looking for something to do with these large screens. And the ACCVA gets to promote Atlantic City with cutting edge technology at no cost.

Now advertisers can have a dominant presence in the visitor center. The screens can display any image, video, message or audio. The content are updated daily through the internet.

For more information about advertising on Visitor Center TV, contact Kathy Koontz at 609.270.5600.

Atlantic City, NJ - March 2007

Trump Marina installs Scala InfoChannel 5 Digital Signage system with Dynamic Advertising and Design.

The Marina's newest restaurant, Finestra, included 4 LCD screens inside the restaurant as both a decorative and functional accent. Using Scala, the four interior screens will serve to set the mood of the restaurant, deliver scheduled content and messages throughout the day, but can also display TV channels for entertainment. One exterior screen displays Finestra's menu.

By using Scala InfoChannel 5, all of the content can be managed by different department managers from their desktops. Food and Beverage, Marketing and Advertising all add and manage content as needed.

Atlantic City, NJ - March 2007

The Atlantic City Convention center doubles the numbers of screens at the facility using Dynamic Advertising and Design to provide installation and management services.

The convention center had previously used outdated 27" TV monitors which was limited to lines of green text on a black screen. Replacing these with 42" Panasonic Plasmas and Scala Digital Signage, content is now scheduled in advance and includes flowing videos, dynamic text messages and imagery.

The convention center also displays current news and local weather updated throughout the day. This service, DADcast, is also provided by Dynamic Advertising and Design and provides important information to visitors to the center and an excellent reason to stay focused on the screens.

The convention center faced difficult installation challenges since the installation locations did not offer a way to connect to a network. Dynamic Advertising and Design was able to develop a private wireless network that isolated the screens and allowed communication and content delivery to even the furthest locations in the facility.

Atlantic City, NJ - January 2007

Trump Taj Mahal expands their Scala digital system with the assistance of Dynamic Advertising and Design. Within one year, and planned expansions throughout the property, Trump Taj Mahal has expanded from a ten screen system, to nearly one hundred screens.

Scala will be used to manage screens at restaurants, night clubs, retail outlets, throughout the casino floor, menu boards and in-house TV. Further expansion of Scala will include meetings rooms and will be programmed to dynamically display sweepstakes winners.

All of the content is being created and managed from one location. After the final expansion, there are plans to have different department managers take care of their own sets of content.